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August 10, 2023

Tracer Nabs $18.1M to Aggregate and Normalize Business Data

CFO and Controllership Advisory

Tracer, a data intelligence platform that provides transparency into business performance, recently announced its $18.1 Million Series A funding round. Exbo Group remediated Tracer's financials and used the insights to provide support throughout the diligence period of this fundraise.

The round was co-led by NewRoad Capital Partners, Progress Ventures, and BDMI. Other key investors included S4S Ventures and Arbour Way Investors. 

The funding will be used to expand the company, scale its technology, establish a sales team and enhance the startup’s client success resources. Jeff Nicholson, CEO of Tracer, said, “our growth in recent years is a testament to the value we bring clients, as well as the value our investors know we will continue to bring to the market as we continue to scale.”

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