Everfield, a buy-and-hold investor in European B2B SaaS businesses, has signed a definitive agreement to acquire Genero, a Stockholm-based retail execution software platform serving consumer goods companies and retail service providers across 14 countries. The deal is Everfield's first acquisition in Sweden and its third in the Nordics this year, adding new capabilities to its Field & Workforce Operations vertical.

Exbo Group provided the financial due diligence for the transaction, preparing a quality of earnings analysis, working through the closing statement with both sides, and building financial templates to support post-close integration. The engagement marked Exbo's first deal in Sweden.

Lorenz Fuglsang, Country Manager for the Nordics at Everfield, said, “Genero is the retail execution platform consumer goods teams and retail service providers across Europe work with every day to win at the shelf, and a clear leader from its home market of Sweden, built on two decades of domain expertise. We're proud it's our first acquisition in the country. As digitalization reshapes how brands execute in store, Genero is built for exactly this moment, and Everfield brings the operational support, AI expertise, and European scale to take it further.”